OCBC Rebrand: Steering the Course

OCBC has undergone a brand refresh as the bank looks to conquer the ASEAN-Greater China market with a unified look. The project was led by creative agency GOVT, the bank’s...

University of the Arts Singapore: An Eye-cy Reception

When it was first announced in 2021 that LASALLE and NAFA would be joining hands to create University of the Arts Singapore (UAS), our first university dedicated to the arts,...

NDP 2021: A Spirited Roar of Creativity

More than a year after COVID-19 arrived at our shores, Singapore is still learning how to cope with the disease - in July, a surge in community cases forced a...

Creative Weekly: Pablo’s Kitchen’s Branding Controversy, Singapore Airline's Concorde and the Viral SBS Bus Seat-Chair

In this creative weekly, we take a look at Pablo’s Kitchen’s branding controversy, Singapore Airline’s Concorde days and the viral SBS seat-chair.

Merli and Friends: Squad Up

Since Merli’s introduction in 2018 alongside Singapore’s tourism identity refresh, its presence has been rather muted in Singapore. Perhaps Merli was more prominently featured in overseas collaterals while “passion tribe”...

DBS Singapore Festival in Taiwan: Pandemic Passion Made Possible

After a year devoid of recreational travel, Singapore is stepping up its efforts in reminding other nations that it exists as a tourist destination. The DBS Singapore Festival in Taipei...