Becky Bunny

Becky Bunny is the official mascot of Families for Life (FFL), an initiative by the Ministry of Social and Family Development aimed at promoting strong family bonds and values such as love, care, commitment, and respect. The white rabbit mascot has been a central figure in nationwide events such as National Family Week and the National Family Festival, engaging families through interactive activities.

Becky is known for her cheerful personality and enjoys singing the Families for Life sing-along songs and indulging in kueh during special occasions. She wears a pink bucket hat and an orange blouse with a white heart pattern.

In 2022, during the Year of Celebrating SG Families, Becky played a key role in encouraging family togetherness. She was the face of Bunny Town Adventure, an educational game designed to teach children about family values in an interactive way. There was also an on-ground activation called Becky Bunny’s Adventures which featured experiential zones to engage visitors in the different family values. Additionally, the book series Becky Bunny’s Adventures for Life was released, featuring stories about Becky’s experiences with her family.

An SG60 limited edition Becky Bunny plushie was part of the SG60 Baby Gift package, given to babies born in 2025 as Singapore celebrated 60 years of independence.

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