Mascotdex: Singapore's Mascot Encyclopedia

Mascotdex: Singapore's Mascot Encyclopedia

Mascots have been a lively part of Singaporean life since the 1980s. By putting a face to a cause or brand, they capture attention more easily — especially among children, who often eagerly pose for photos with them.

As we celebrate 60 years of nation-building, take a trip down memory lane with the Mascotdex — a growing repository dedicated to Singapore’s beloved characters, past and present.

For a start, mascots from the Government and non-profit sectors have been catalogued. More mascots, including those from the education and private sectors, will be added over time.

The Mascotdex is still a work in progress. Some entries are missing details, such as their creators or associated merchandise.

If you have more information, notice a missing mascot, or spot any errors, please reach out to me at designinsingapore65@gmail.com!

Name Birth Year Status Owner
2020 Active Government Technology Agency
2025 Active 13th World Para Swimming Championships 2025
2019 Active People’s Association
2021 Active REACH
2021 Active National Day Parade
2014 Active Land Transport Authority
2021 Active Families for Life
2014 Retired Building and Construction Authority
2018 Retired Singapore Red Cross
2022 Active Clean & Green Singapore
2005 Active Singapore Red Cross
2014 Active People’s Association
1973 Retired Public Utilities Board
2020 Active Government Technology Agency
2022 Active Beyond the Label Movement
2022 Active Singapore Food Agency
2019 Active National Library Board
2024 Active The Association of Banks in Singapore
1990 Active National Environment Agency
1985 Retired Singapore Police Force
2020 Retired Ministry of Communications and Information
2016 Active Sustainable Singapore Gallery
1998 Retired Singapore Blood Transfusion Service
2023 Active Singapore Co-operative Movement
2020 Retired Ministry of Communications and Information
2023 Active Singapore Prison Service
2020 Active Government Technology Agency
2022 Active REACH
2011 Active The Republic of Singapore Air Force
2022 Active REACH
2022 Active Defence Science and Technology Agency
2025 Active 22nd World Aquatics Championships 2025
2018 Retired National Heritage Board
2020 Active National Museum of Singapore
2013 Retired Building and Construction Authority
2018 Active Singapore Cancer Society
2020 Retired Ministry of Communications and Information
2016 Active Sustainable Singapore Gallery
2022 Active Singapore Food Agency
2020 Retired Ministry of Communications and Information
2022 Active REACH
1987 Retired National Fire Prevention Council
2024 Active Singapore Disability Sports Council
2009 Retired 1st Asian Youth Games 2009
2020 Active Government Technology Agency
2019 Active Dementia-Friendly Singapore Movement
2014 Active Land Transport Authority
2014 Retired Building and Construction Authority
2024 Active Insurance and Financial Practitioners Association of Singapore
2020 Retired Ministry of Education
2013 Retired Building and Construction Authority
2014 Active Land Transport Authority
2019 Active National Library Board
2021 Active REACH
2019 Active Singapore Police Force
2021 Active Government Technology Agency
2019 Active Government Technology Agency
1988 Retired Sing Singapore
2020 Active People’s Association
2019 Active Consumers Association of Singapore
2021 Active OneService
2011 Active Singapore Kindness Movement
2016 Active People’s Association
2019 Active Consumers Association of Singapore
2022 Active REACH
2017 Active Corrupt Practices Investigation Bureau
1990 Retired Singapore Tourist Promotion Board
2013 Active Singapore Airshow
2016 Active Singapore Airshow
2010 Retired Singapore Pavilion at Shanghai World Expo 2010
2010 Retired 1st Youth Olympic Games 2010
2020 Retired Ministry of Education
2020 Retired Ministry of Communications and Information
2018 Active Singapore Tourism Board
1964 Active Singapore Tourism Board
2010 Retired 1st Youth Olympic Games 2010
2023 Active Singapore Co-operative Movement
1982 Retired Good Neighbour Campaign
2014 Active Land Transport Authority
1986 Retired Speak Mandarin Campaign
2024 Active Youth Corps Singapore
2011 Active Singapore Road Safety Council
2023 Active Science Centre Singapore
2011 Retired 13th World Netball Championships 2011
2015 Active Sport Singapore
2022 Active Government Technology Agency
2025 Active 22nd World Aquatics Championships 2025
2002 Active Singapore Food Agency
2021 Retired Government Technology Agency
2014 Active People’s Association
2019 Active People’s Association
2018 Active Parliament of Singapore
2022 Active REACH
2022 Active National Parks Board
2015 Active National Deaf Games
2023 Active Science Centre Singapore
2022 Active Esplanade – Theatres on the Bay
2021 Active REACH
2019 Active Singapore Police Force
2022 Active Club Rainbow
2024 Active Singapore National Paralympic Council
2019 Active National Library Board
1986 Retired Traffic Police
2022 Active Singapore Food Agency
2011 Retired 3rd ASEAN School Games 2011
2023 Active Singapore Co-operative Movement
1984 Active Community Chest
2011 Active Singapore Kindness Movement
1993 Retired 17th Southeast Asian (SEA) Games 1993
1982 Active Singapore Kindness Movement
2016 Active Singapore Discovery Centre
2021 Active REACH
2016 Active Sustainable Singapore Gallery
1983 Active POSB Bank
2016 Active Sustainable Singapore Gallery
2022 Active Youthtopia
2014 Active Land Transport Authority
2021 Active Science Centre Singapore
2022 Active Sun-dac
2020 Retired Ministry of Education
1984 Active Cerebral Palsy Alliance Singapore
2016 Retired Singapore Discovery Centre
1982 Retired National Productivity Campaign
2024 Active Silver Generation Office
2023 Active Immigration and Checkpoints Authority
1993 Retired National Punctuality Drive Campaign
2022 Active Public Hygiene Council
2011 Active Singapore Kindness Movement
2011 Active Singapore Kindness Movement
2022 Active Public Hygiene Council
2022 Active Public Hygiene Council
2020 Retired Ministry of Education
2021 Active PUB, Singapore’s National Water Agency
2005 Active PUB, Singapore’s National Water Agency
2020 Retired Ministry of Education
2023 Active SG Translate Together
2022 Active Children's Museum Singapore
2023 Active Home Team Science and Technology Agency
2019 Active National Library Board
2016 Active Sustainable Singapore Gallery