Mascotdex: Singapore's Mascot Encyclopedia

Mascots have been a lively part of Singaporean life since the 1980s. By putting a face to a cause or brand, they capture attention more easily — especially among children, who often eagerly pose for photos with them.
As we celebrate 60 years of nation-building, take a trip down memory lane with the Mascotdex — a growing repository dedicated to Singapore’s beloved characters, past and present.
For a start, mascots from the Government and non-profit sectors have been catalogued. More mascots, including those from the education and private sectors, will be added over time.
The Mascotdex is still a work in progress. Some entries are missing details, such as their creators or associated merchandise.
If you have more information, notice a missing mascot, or spot any errors, please reach out to me at designinsingapore65@gmail.com!
Name▲ | Birth Year▲ | Status▲ | Owner▲ |
---|---|---|---|
2020 | Active | Government Technology Agency | |
2025 | Active | 13th World Para Swimming Championships 2025 | |
2019 | Active | People’s Association | |
2021 | Active | REACH | |
2021 | Active | National Day Parade | |
2014 | Active | Land Transport Authority | |
2021 | Active | Families for Life | |
2014 | Retired | Building and Construction Authority | |
2018 | Retired | Singapore Red Cross | |
2022 | Active | Clean & Green Singapore | |
2005 | Active | Singapore Red Cross | |
2014 | Active | People’s Association | |
1973 | Retired | Public Utilities Board | |
2020 | Active | Government Technology Agency | |
2022 | Active | Beyond the Label Movement | |
2022 | Active | Singapore Food Agency | |
2019 | Active | National Library Board | |
2024 | Active | The Association of Banks in Singapore | |
1990 | Active | National Environment Agency | |
1985 | Retired | Singapore Police Force | |
2020 | Retired | Ministry of Communications and Information | |
2016 | Active | Sustainable Singapore Gallery | |
1998 | Retired | Singapore Blood Transfusion Service | |
2023 | Active | Singapore Co-operative Movement | |
2020 | Retired | Ministry of Communications and Information | |
2023 | Active | Singapore Prison Service | |
2020 | Active | Government Technology Agency | |
2022 | Active | REACH | |
2011 | Active | The Republic of Singapore Air Force | |
2022 | Active | REACH | |
2022 | Active | Defence Science and Technology Agency | |
2025 | Active | 22nd World Aquatics Championships 2025 | |
2018 | Retired | National Heritage Board | |
2020 | Active | National Museum of Singapore | |
2013 | Retired | Building and Construction Authority | |
2018 | Active | Singapore Cancer Society | |
2020 | Retired | Ministry of Communications and Information | |
2016 | Active | Sustainable Singapore Gallery | |
2022 | Active | Singapore Food Agency | |
2020 | Retired | Ministry of Communications and Information | |
2022 | Active | REACH | |
1987 | Retired | National Fire Prevention Council | |
2024 | Active | Singapore Disability Sports Council | |
2009 | Retired | 1st Asian Youth Games 2009 | |
2020 | Active | Government Technology Agency | |
2019 | Active | Dementia-Friendly Singapore Movement | |
2014 | Active | Land Transport Authority | |
2014 | Retired | Building and Construction Authority | |
2024 | Active | Insurance and Financial Practitioners Association of Singapore | |
2020 | Retired | Ministry of Education | |
2013 | Retired | Building and Construction Authority | |
2014 | Active | Land Transport Authority | |
2019 | Active | National Library Board | |
2021 | Active | REACH | |
2019 | Active | Singapore Police Force | |
2021 | Active | Government Technology Agency | |
2019 | Active | Government Technology Agency | |
1988 | Retired | Sing Singapore | |
2020 | Active | People’s Association | |
2019 | Active | Consumers Association of Singapore | |
2021 | Active | OneService | |
2011 | Active | Singapore Kindness Movement | |
2016 | Active | People’s Association | |
2019 | Active | Consumers Association of Singapore | |
2022 | Active | REACH | |
2017 | Active | Corrupt Practices Investigation Bureau | |
1990 | Retired | Singapore Tourist Promotion Board | |
2013 | Active | Singapore Airshow | |
2016 | Active | Singapore Airshow | |
2010 | Retired | Singapore Pavilion at Shanghai World Expo 2010 | |
2010 | Retired | 1st Youth Olympic Games 2010 | |
2020 | Retired | Ministry of Education | |
2020 | Retired | Ministry of Communications and Information | |
2018 | Active | Singapore Tourism Board | |
1964 | Active | Singapore Tourism Board | |
2010 | Retired | 1st Youth Olympic Games 2010 | |
2023 | Active | Singapore Co-operative Movement | |
1982 | Retired | Good Neighbour Campaign | |
2014 | Active | Land Transport Authority | |
1986 | Retired | Speak Mandarin Campaign | |
2024 | Active | Youth Corps Singapore | |
2011 | Active | Singapore Road Safety Council | |
2023 | Active | Science Centre Singapore | |
2011 | Retired | 13th World Netball Championships 2011 | |
2015 | Active | Sport Singapore | |
2022 | Active | Government Technology Agency | |
2025 | Active | 22nd World Aquatics Championships 2025 | |
2002 | Active | Singapore Food Agency | |
2021 | Retired | Government Technology Agency | |
2014 | Active | People’s Association | |
2019 | Active | People’s Association | |
2018 | Active | Parliament of Singapore | |
2022 | Active | REACH | |
2022 | Active | National Parks Board | |
2015 | Active | National Deaf Games | |
2023 | Active | Science Centre Singapore | |
2022 | Active | Esplanade – Theatres on the Bay | |
2021 | Active | REACH | |
2019 | Active | Singapore Police Force | |
2022 | Active | Club Rainbow | |
2024 | Active | Singapore National Paralympic Council | |
2019 | Active | National Library Board | |
1986 | Retired | Traffic Police | |
2022 | Active | Singapore Food Agency | |
2011 | Retired | 3rd ASEAN School Games 2011 | |
2023 | Active | Singapore Co-operative Movement | |
1984 | Active | Community Chest | |
2011 | Active | Singapore Kindness Movement | |
1993 | Retired | 17th Southeast Asian (SEA) Games 1993 | |
1982 | Active | Singapore Kindness Movement | |
2016 | Active | Singapore Discovery Centre | |
2021 | Active | REACH | |
2016 | Active | Sustainable Singapore Gallery | |
1983 | Active | POSB Bank | |
2016 | Active | Sustainable Singapore Gallery | |
2022 | Active | Youthtopia | |
2014 | Active | Land Transport Authority | |
2021 | Active | Science Centre Singapore | |
2022 | Active | Sun-dac | |
2020 | Retired | Ministry of Education | |
1984 | Active | Cerebral Palsy Alliance Singapore | |
2016 | Retired | Singapore Discovery Centre | |
1982 | Retired | National Productivity Campaign | |
2024 | Active | Silver Generation Office | |
2023 | Active | Immigration and Checkpoints Authority | |
1993 | Retired | National Punctuality Drive Campaign | |
2022 | Active | Public Hygiene Council | |
2011 | Active | Singapore Kindness Movement | |
2011 | Active | Singapore Kindness Movement | |
2022 | Active | Public Hygiene Council | |
2022 | Active | Public Hygiene Council | |
2020 | Retired | Ministry of Education | |
2021 | Active | PUB, Singapore’s National Water Agency | |
2005 | Active | PUB, Singapore’s National Water Agency | |
2020 | Retired | Ministry of Education | |
2023 | Active | SG Translate Together | |
2022 | Active | Children's Museum Singapore | |
2023 | Active | Home Team Science and Technology Agency | |
2019 | Active | National Library Board | |
2016 | Active | Sustainable Singapore Gallery |