Kiasu Kitty

Name | Kiasu Kitty |
---|---|
Birth Year | 2022 |
Type | Human |
Owner | REACH (Reaching Everyone for Active Citizenry @ Home) |
Cause | Outreach |
Creator | Unknown |
Status | Active |
Kiasu Kitty is a mascot for REACH Singapore. Designed as one of the common archetypes of Singaporeans, she wears a headband with cat ears.
Her personal statement is: “I’m always on my toes following the latest trends for fear of losing out!”

Kiasu Kitty was one of five mascots—along with Patriotic Paige, Compassionate Cassie, Fearless Farah, and Creative Cory—chosen from 84 public submissions in REACH’s 2022 character suggestion contest.
They join the original mascot group of Rachel REACH, Apathetic Andy, Skeptical Susan, and Inquisitive Ivan, appearing in REACH’s social media content, such as comics addressing issues like discrimination and mental wellbeing.

Have a trivia nugget about Kiasu Kitty? Share your stories, photos and videos with us at designinsingapore65@gmail.com