Rachel REACH

Name	Rachel REACH
Birth Year	2021
Type	Robot
Owner	REACH (Reaching Everyone for Active Citizenry @ Home)
Cause	Outreach
Creator	Unknown
Status	Active

Rachel REACH is a mascot for REACH Singapore, depicted as a half-human, half-AI staff member who enjoys engaging with people and collecting survey data. She is part of a series of characters introduced by REACH to represent various perspectives within the Singaporean community, aiming to make complex national and social issues more relatable and understandable.

Rachel REACH has pink-toned skin and sports a sleek purple visor. Her ponytail is designed as a cable, emphasising her futuristic, high-tech appearance.

A parody of Taylor Swift’s Eras Tour poster, featuring the REACH characters (Source)

Rachel REACH has been featured in REACH’s collaterals and social media content such as comics, serving as a friendly and approachable figure to encourage public feedback and participation. She also makes appearances at REACH’s outreach events.

REACH comics are created in-house (Source)

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